Money Stuff – Comes with Popcorn

From June 2:

“Beginning today, shareholders can sign up to receive special offers and investor updates by registering at amctheatres.com/stockholders. Investors who sign up starting today and in the coming weeks will be awarded with an initial free large popcorn usable this summer when attending a movie at an AMC theatre in the United States. The offer will be made available in their AMC Stubs rewards account.”

Yeah. I have no notes, that’s perfect. “If you buy AMC stock it comes with popcorn” is the greatest capital-markets innovation of the century so far. I used to work in investment banking, building equity derivatives and equity-linked securities to help companies raise money and optimize their capital structures, and in hindsight we were idiots. “What if we used the contingent payment debt instrument regulations to increase the tax deductibility of non-cash interest paid on a 30-year-non-call-5 convertible bond,” we thought, like fools, when the actual way to optimize equity capital raising is by throwing in a large popcorn.

Find Matt Levine at Bloomberg.