Why Didn’t Sauron Condemn the Orc Hordes?

From McSweeney’s:

Why didn’t Sauron condemn the orc hordes?

I’m totally puzzled, you guys. After being asked to comment on the orc hordes maiming and eradicating whole villages, Sauron kind of sidestepped the question and started talking about how orcs actually have great table manners? What does this mean?

And then, when later asked to clearly condemn the orcs and their violent extremism, Sauron went quiet and then blinked a bit before giving a weird coded message that only orcs can understand. Then all the orcs cheered and started repeating it? Anyone have a beat on this?

It’s strange, to say the least. On the one hand, it seems clear in multiple ways that Sauron is benefitting from their bloodlust, but on the other hand, he didn’t blatantly say, “I love orcs and fully support their massacres,” so I’m not sure what to make of it.