Lemonade stands across the country are closed due to social distancing guidelines, which are hindering the typical foot traffic neighborhood stands receive. With the economic repercussions of COVID-19, the big guys are muscling the little guys out of the way and pushing for bailout funds meant for small businesses. To help the smallest of small businesses, kids’ lemonade stands, Country Time is launching the Littlest Bailout Relief Fund, a fund to send stimulus checks to kids who had to close their lemonade stands due to COVID-19.
While this is certainly a gimmick for attention (using children as a tool to advance your corporate agenda, how very sweet) it also seems to be a sweepstakes??
The Country Time Bailout Relief Fund will send stimulus checks to help kids preserve the values of lemonade stands, honest work and entrepreneurship, while putting a little juice back into the economy. For a chance to receive Country Time Bailout Relief funds…Emphasis mine
Right. A chance to win $100 bailout. Also a chance for Kraft-Heinz to grab your email address and send you marketing emails, ostensibly to promote all of their other lemonade-stand based goodwill work?
Is this funny? A little. Are kids super bummed that their lemonade stand is going belly-up this year? If that is their biggest problem (no school, no visits with friends, their parents dying, etc) then, wow, what a world.