From The Wall Street Journal:
The NCAA cleared the way for college athletes to begin profiting from their name, image and likeness on Tuesday, a landmark decision that will dramatically alter the economics of college sports.
It’s about time.
The NCAA had to choose a direction. Either college sports could be a bastion of student athleticism where no one has a profit motive, or everyone should be free to profit from their contribution. It made no sense that schools and television networks and merchandise firms could make copious amounts of money from the sport, but the student athletes themselves were somehow banned from that prosperity.
Negative outcomes are certainly likely. However, it will at least be a fair playing field.