Excessive Costs

OnePlus co-founder Carl Pei:

We know that an IP rating would be the simplest way to prove our phone’s capability, but the certification doesn’t help us communicate our focus on your real experience, which is why we created this direct and relatable video to show you what our water-resistant quality can actually bring to you in your real life in a more powerful way… And just like other smartphone brands that do IP classify their devices, our warranty does not cover water damage.

But they can pay Downey, Jr. for an ad? How does that “prove our phone’s capability”?

And then consider Apple’s approach: Phil Schiller has a slide on stage showing the phone dropped in a pool, and the thing is IP-certified, and yet you still can’t get coverage when you bring in a water-damaged phone.

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